In 2003 Heidi opens the "ASAO" shop in Aegina. The word ASAO comes from a carved bead made by the Aztecs. Heidi’s workshop is also in the ASAO shop. People like to see her creating their jewelry. ASAO is a small, warm and cozy space. Good music, colors, fragrances and a large variety of jewelry. A friendly, relaxing atmosphere. In fact, for years now ASAO serves as a meeting place for friends and customers. A greeting, a chat about the news, a good word, a coffee, an ouzo. Relationships take precedence. Light, sea and playfulness, people and forms stimulate inspiration and creativity